Readers of my blog will know that I’m a huge fan of the National Theatre’s NT Live project, the groundbreaking idea of transmitting theatre productions live from the London stage to cinemas around this country and beyond. Last year the Shakespeare Theatre at Stratford on Avon became the latest theatre to join in the technology and London’s Royal Opera House also has a Live Cinema season.
These projects have created entire new audiences who can experience the thrill of these live productions, which may have previously been denied to them on the grounds of economy, geography, or viability. The positioning of the cameras changes for each production, but the viewer will always have ‘the best seat in the theatre’ and frequently the audience feels that they are on stage, right alongside the cast.
Now in a further exciting development, Quantum, the UK’s leading broadcast cinema distributor is launching an initiative to help give regional theatres an edge.
Quantum’s Marc John says:
“Critical acclaim for high quality regional productions often match London’s theatre output. The advent of transmitting live performances to cinemas, from the capital to the regions, has been perceived by some as a threat to the regional and touring sector. Research suggests otherwise. But, whatever the case, whilst the West End can beam shows out to us, we can also beam shows back.”
Quantum Digital’s groundbreaking programme Regional Live would enable a select number of regional shows to be beamed live to cinemas nationwide. The invitation to join the programme will be made to a limited number of professional groups, with Quantum covering filming and broadcast costs.
Marc John is already a pioneer of beaming live performances to cinema: back in 2003 he persuaded Sony Music to broadcast a David Bowie concert to cinema audiences worldwide. Reaching 22 countries it was an instant hit — I’m certainly looking forward to updates on Marc’s latest venture!
For the news story in full and contact details go to: http://www.regionallive.co.uk